Bidflyer is a full retail platform that accumulates revenue management strategy with 3rd party content and new pricing capabilities.
The Bidflyer Multi-channel platform provides technology enabling airlines to offer customers unique and personalized content tailored to their travel needs. The Multi-channel platform leverages valuable real-time insights gained from revenue management and marketing teams and ensures total revenue optimization across multiple channels.
The existing rule engine required some design and implementation changes to allow new features and a better UX experience along with a redesign.
Through defining and redesigning the platform, I had many complex challenges. I had to put the old system behind and define the new user experience. I designed a language from scratch for a platform that contains complex pricing strategies rules for revenue managers and e-commerce teams.
Rule Engine Old UI.
As part of adding new features to the system, we had to change the way revenue managers use the system.
We decided to redesign the system both in terms of its user experience and design visibility.
One of the biggest challenges we had to deal with was to define a simple, easy to use pricing strategies feature. This feature contains the ability to set pricing strategies rules for each leg, channel, and product on any booking class.
Rule Engine Redesigned UI.
The timing filter feature enabled the revenue manager, and the e-commerce manager to launch any content to the users personalized based on user searches. They set various rules that determine what content will be visible to the users, who which of the users will see it, and at what time.