Reduxio CEO Mark Wiener's approach was to be the best of everything. He saw design as a top value. Therefore it was always crucial for us to design the most beautiful products with simple user experience and incredible technology.
I worked closely in collaboration with the marketing team. As part of the process, I took part in a workshop for a few days with the marketing and product team in San Francisco. At the workshop, we defined the design language of Reduxio and the tone of voice.
The outcome of this workshop was a brand-book I designed, which describes the entire design language of Redoxio across all levels and products.