"In-Cart" is an embedded widget with content and unique offerings available at any stage in the user funnel. It's activated when a customer fulfills selected business actions.
e-Commerce teams can influence content delivery based on market segmentation, location, and business use cases. They can affect the user funnel and while adding different products to sell more and creating a higher profit margin for the airline.
The challenge was to maintain the design language of the airline while adding another product in a tight area so that the users won’t notice the product was an external product.
Original Customer Website.
Vacations In-Cart widget in the airline design language
More hotel deal and additional hotel info
Room selection and payment page
Thank you page